Allegro

With over 22 million active buyers, Allegro provides a strong platform for international sellers looking to enter the Polish market. The marketplace offers localized payment options such as Allegro Pay, ensuring smooth transactions for Polish customers. Allegro also provides advanced advertising and promotional tools to help sellers optimize sales and improve product visibility. Unlike Amazon, Allegro does not require a monthly subscription fee, making it a cost-effective choice for cross-border expansion.

Challenges to Consider:

VAT registration in Poland is mandatory for international sellers. Customer support must be provided in Polish, which can be a barrier for some businesses. Unlike other major marketplaces, Additionally, Polish consumers are highly price-sensitive, making competitive pricing and discount strategies crucial for success.

Countries & Regions:

Allegro’s primary market is Poland, but the platform also enables cross-border selling to Czech Republic, Slovakia, and other European countries through Allegro International. Allegro does offer its own fulfillment service as well as requiring sellers to manage logistics independently or integrate with third-party providers.